CLANZ Partnership branding for Kensington Swan

2012
CLANZ partnership identity for Kensington Swan
Plush was asked to develop a visual identity for a collaboration between large law firm Kensington Swan and the New Zealand industry body for inhouse lawyers CLANZ. Kensington Swan would be providing ongoing training for CLANZ members. The identity would be used across multiple touchpoints for both stakeholders including conferences, websites, e-newsletters, e-invitations, presentations and printed course material. It needed to sit comfortably within both existing brands while being instantly recognisable that this communication was targetted specifically at CLANZ members.

The 'strands of enlightenment' were developed borrowing colours from both brands on a dark background. The visual identity included flag assets and typography to complete the professional look and assist with effective communication.

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