DineAid 2011 Fundraising Campaign Creative

2012
Fundraising campaign collateral for DineAid 2011 
A new look to take campaign awareness to a new level. With the support of New Zealand's hospitality industry and many top restaurants in particular we were able to use some extraordinary food imagery in this years' campaign. We created a set of table talkers to suit the many different styles of restaurant participating, from fine dining establishments to more casual and family dining restaurants. 
 
Other printed collateral in this campaign included bill folds, decals, posters for staff motivation and info sheets to help the restaurants get their heads around the admin. We also put together online banner ads and email updates to keep restaurateurs informed as the campaign unfolded. 
 
This year was the first year we introduced a social media component to the campaign, promoting DineAid and the restaurants at the same time by encouraging diners to check-in on Facebook as they were dining there. 
Back to Top