Lonergan Trading is a successful giftware wholesaler to the New Zealand market.
They are a passionate family-run business with a track record for finding products that sell. The brand representing the firm was almost as old as the business itself and fairly indistinguishable. Plush Creative were asked to create a contemporary logo and identity that would represent the business online, on the road and at Gift Fairs in New Zealand.
Logo and identity
The logo features the initials represented as a stylised giftbox inside a circle that can be used in isolation once the brand becomes established. Contemporary typography, a prominent name and the use of a strong, upbeat and attention grabbing colour – PMS Orange 021, completes the logo. This identity was used to create business cards, swing tags, packaging wrap and a new website.