Maori and Pasifika Trades Training Brand Development

2016
Māori and Pasifika Trades Training: Auckland provides scholarships to Māori and Pasifika aged between 16 and 40. Launched to meet a boom in our New Zealand's building industry, the government funded programme is a collaborative initiative of polytechnics, industry training organisations, support organisations, and industry. All these organisations work together to support trades trainees and connect them into the heart of the building, construction, infrastructure and supporting industries.

Plush works alongside MPTT project management and the partners to grow their presence, meet their mandates and further strategic goals. 

Initial work included a revision of the logo and the development of the brand to reflect the cultures represented. We were also asked to devise a bullet proof brand identity that could be used by the multiple stakeholders. 

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