Smart tech brand for new startup
Plush was asked to design a logo and branding for a startup brand measurement and optimisation company with a focus on instore research. The company embraces new technology using apps and smart phone technology as part of their service. Plush chose to use a colourful barcode and subtle lighting to represent the new tech and retail nature of 'InstoreXcellence'. A core service of the new business is measuring and reporting and involves communicating with charts and graphic reporting. The colourful gradients that are intrinsic to this branding are ideal for this purpose.