Māori and Pasifika Trades Training Auckland launched a media campaign on International Womens Day to fulfil their strategic objective to get more women into trades.

As their design agency, Plush Creative created an infographic to support the press articles, tv coverage and radio interviews. With the idea and statistics compiled by Briar Douglas of Copy Cravings, we told the story of why more New Zealand women are and should be encouraged to enter a trade.

The infographic was featured on the NZ Herald website and was distributed on social media and the groups website. www.maoripasifikatrades.co.nz
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