Bespoke Beauty from House of Camille
House of Camille are a New Zealand Cosmetics wholesaler with a product range encompassing skincare, nailcare, makeup, hair removal and hi-tech equipment and consumables to the Beauty Therapy Industry. They needed to refresh their image and develop a robust marketing strategy to help achieve consistent results.
Plush Creative developed a new look and strategy starting with their Quarterly Skincare Catalogue. We focussed on the companies expertise and range for the name of the catalogue developing a beauty magazine feel that could be used going forward. Creative concept for this 12 page seasonal catalogue was Repair, Renew, Refresh and focussed on bespoke skincare solutions for the end of summer season.
The catalogue was a success, very well received with their clients and resulted in a 30% increase in sales for that quarter.
The catalogue was a success, very well received with their clients and resulted in a 30% increase in sales for that quarter.
Cover image introduced the seasonal theme 'Repair, Renew, Refresh' using a fresh natural face paired with colours and imagery that evoked the freshness of the concept.
Spreads focussed on areas of skincare combining product offers with expert advice and ideas on how spas and beauty therapists could market product. Icons clearly distinguished retail from professional offers.
Online banner for website promotion
Design elements to highlight and differentiate product