B2B MARKETING STRATEGY & CREATIVE — HOUSE OF CAMILLE SKINCARE CATALOGUE
House of Camille, a leading New Zealand cosmetics wholesaler, sought to refresh their brand and drive stronger engagement across their marketing channels. A new look and strategy began with their quarterly skincare catalogue—repositioned with a beauty magazine aesthetic under the name Bespoke Skincare to reflect their expertise and depth of range.
The creative concept for the 12-page seasonal edition was Repair, Renew, Refresh—focused on bespoke skincare solutions for the post-summer period. Soft, editorial design and product-forward storytelling helped reposition the catalogue as both inspirational and practical.
The result: a well-received B2B campaign that led to a 30% increase in sales that quarter.
Cover image introduced the seasonal theme 'Repair, Renew, Refresh' using a fresh natural face paired with colours and imagery that evoked the freshness of the concept.
Spreads focussed on areas of skincare combining product offers with expert advice and ideas on how spas and beauty therapists could market product. Icons clearly distinguished retail from professional offers.
Online banner for website promotion
Design elements to highlight and differentiate product