The National Hauora Coalition, in partnership with the Ministry of Social Development has designed the Mana Taimahi programme which aims to support people with health or medical conditions to stay in work or return to work. Plush Creative designed posters and a supporting infosheet to be displayed at participating GP Practices in New Zealand. Artwork and language was targeted at primarily Māori and Pasifika patients. We found a Māori whakatauki (proverb) that touched on an holistic approach to health and would appeal to those wanting to move forward with their lives. Māori and Pasifika patterns in a simple colour palette were weaved through the lettering and panels to make the poster more vibrant and engaging.

Plush Creative worked with Marlborough Wine Company to evolve the packaging of their Toi Toi Reserve Range of wines. These wines are sold exclusively to Woolworths in Australia. The existing labels needed updating and a refresh. The challenge was to maintain certain elements of the packaging so that this range would still align with other Toi Toi wines and be recognised by existing customers.We simplified everything, the colours, the graphics and the typography to create a classical, clean look that would lift the look and feel of the range. The caps were also redesigned with a bright red band incorporating the Toi Toi logotype, to help them pop off the supermarket shelves. Finishes add to overall effect including hi-build on the white logo and dark grey metallic ink on a high performing uncoated stock. 

Website design and development New Zealand

This youth-led leadership programme developed by Manurewa Marae needed to develop their brand. They did not want to lose the mana that already existed, so it was a case of taking the maori symbolism of the kite and updating it for an urban youth audience while still appealing to the corporate sector who would be helping to fund the programme.

Plush works alongside MPTT project management and the partners to grow their presence, meet their mandates and further strategic goals.  Initial work included a revision of the logo and the development of the brand to reflect the cultures represented. We were also asked to devise a bullet proof brand identity that could be used by the multiple stakeholders. 

House of Camille are a New Zealand Cosmetics wholesaler with a product range encompassing skincare, nailcare, makeup, hair removal and hi-tech equipment and consumables to the Beauty Therapy Industry. They needed to refresh their image and develop a robust marketing strategy to help achieve consistent results. Plush Creative developed a new look and strategy starting with their Quarterly Skincare Catalogue. We focussed on the companies expertise and range for the name of the catalogue developing a beauty magazine feel that could be used going forward. Creative concept for this seasonal catalogue was Repair, Renew, Refresh and focussed on bespoke skincare solutions for the end of summer season. This very successful catalogue was well received with their clients and resulted in a 30% increase in sales for that quarter.

Pocket size passport for Maori and Pasifika Trades Training students and apprentices. Trainees skills are validated by an independent navigator by stamping in the passport for completed sections. The passport proves to employers and potential employers that trainees have the work ready skills to make them a great employee.

Brand renovation for iconic New Zealand winery Coopers Creek Vineyard needed to re-present their award winning wines under a refreshed brand. The first project involved developing a new brand architecture and from there developing a refreshed logo. The challenge was to reinvent the brand without losing all recognition with existing fans.

In celebration of their 20th year of operation in Singapore Masterbulk Shipping Management requested a logo to sit alongside their existing brand to mark this milestone year. I drew inspiration from the fleet of ships they manage which are all painted in red, navy and grey. The logo depicts the reflection of the boat hulls in a shimmering sea. There is a sense of the horizon line too, which subtly alludes to looking forward to the next 20 years for Masterbulk.

A 100+ page publication outlining a proposal for the Taiohi Whai Oranga Programme, a youth-led, community based program with a focus on the Manurewa community in South Auckland, New Zealand.

New brand for kids clothing online retailer This small startup wanted a fun, original look for their brand that would work well online and within social media. Plush Creative used a hand rendered style and quirky font to give the logo it's own unique personality.

Oceanbridge customers love their 4 month-in-view calendars received each year at Christmas time. Plush Creative was asked this year to take the calendar to a new level, with a brigher, fresh look using the existing brand.

Lonergan Trading is a successful giftware wholesaler to the New Zealand market. Plush Creative were asked to create a contemporary logo and identity to represent the business online, on the road and at Gift Fairs in New Zealand.

Naming and logo design for The Young Challenger's Cup, a youth focussed sailing event held in Auckland, New Zealand and organised by the French Bay Yacht Club. It involves yacht clubs from around NZ putting forward a team of 4 sailors between the ages of 12 and 17 to battle with 15 other teams for the Young Challenger's Cup Trophy. The racing format is based on The Americas Cup Challenge – Youth AC style fleet racing in Weta Trimarans.

Wesite re-design for Kensington Swan Lawyers. Collaboration between designers at Federation.

Business in the Middle East Seminar Invitation Plush developed the name and branding for this seminar which Kensington Swan was hosting in both Auckland and Wellington. It was hosted in conjunction with other firms who had experience exporting New Zealand products and services to the Middle East. Type was handcrafted to give the seminar a distinct identity and colour brought through from imagery.

Retail Lighting catalogue for Lightmakers New Zealand Branded lighting catalogue for client, Lightmakers New Zealand showcasing their new branding. This catalogue serves to sell product to retailers and is also used instore to help the public make lighting choices.

2010 Annual Review for Kensington Swan The firm's annual review is both a showcase of expertise and experience over the previous year, and an informative opinion piece intended to stimulate clients thinking. This years focus on 'Think Differently, Act Differently. Kensington Swan Annual Review 2010

Branding for Digital Video Technologies - DVT Digital Video Technologies required a new brand to bring them up-to-date with the current market and very visual audience. The brand uses three dynamic colours to represent the three core areas of their business - production, editing and visual effects. The dark background was selected to evoke the darkened studios and edit-suites many of their customers work in with colour and light that popped out against this dark background. The branding has been rolled out across multiple marketing channels as well as building and event signage. The website has been developed to interact more closely with their customers and keep them informed about the constantly changing technology in this fast-paced sector. Plush Creative have been involved in creating branded signage, stationery, magazine ads, website, email newsletters and facebook pages for DVT.

Internal brand development for client, Kensington Swan.

Brochure about doing business in the middle east for client, Kensington Swan.

Corporate internal brand guidelines Changing the culture from within. Four new values where incorporated into a 'value wheel' that borrowed elements from the firms high level branding. The value wheel appears on the firms' Intranet, all internal communications, signage in both Auckland and Wellington corporate offices and and interior makeover. All to help employees live and breathe the new values.