Branding for DVTDigital Video Technologies required a new brand to bring them up-to-date with the current market and very visual audience. The brand uses three dynamic colours to represent the three core areas of their business - production, editing and visual effects.
The dark background was selected to evoke the darkened studios and edit-suites many of their customers work in with colour and light that popped out against this dark background.
The branding has been rolled out across multiple marketing channels as well as building and event signage. The website has been developed to interact more closely with their customers and keep them informed about the constantly changing technology in this fast-paced sector.
Plush Creative have been involved in creating branded signage, stationery, magazine ads, website, email newsletters and facebook pages for DVT.