Brand renovation for iconic New Zealand winery
Coopers Creek Vineyard needed to re-present their award winning wines under a refreshed brand. The first project involved developing a new brand architecture and from there developing a refreshed logo. The challenge was to reinvent the brand without losing all recognition with existing fans locally and internationally. Dave Nicholas, General Manager of Coopers Creek Vineyards wrote:
"Plush Creative worked on a set of very significant design projects for Coopers Creek over the last three years. The most important has been a complete brand renovation, starting with brand architecture and running through to an impressive packaging renovation. The corporate logo and key brand messages were refreshed and re-presented; photography, stationery and point of sale material created and distributed to our local and export markets.
The response has been outstanding, with immediate customer approval and improved trading that can be directly attributed to the new brand presentation.
Tarin has also driven our social media platforms, providing effective insight and consistent support. She has lifted the standard of our brand wardrobe hugely through creative and thoughtful design work, always considering the important blend of brand and commercial objectives. Tarin is a superb communicator and a pleasure to work with on both the straightforward and the challenging projects."
Tarin has also driven our social media platforms, providing effective insight and consistent support. She has lifted the standard of our brand wardrobe hugely through creative and thoughtful design work, always considering the important blend of brand and commercial objectives. Tarin is a superb communicator and a pleasure to work with on both the straightforward and the challenging projects."
