Kensington Swan internal brand guidelines
Plush helped Kensington Swan create and implement a new internal brand to help effect a culture change from within the law firm. Four new values where adopted and incorporated into a 'value wheel' that borrowed elements from the firms high level branding. The value wheel was launched firm wide with poster campaigns, intranet articles and emails to educate and inspire employees to live and breathe the new values. The value wheel appears on the firms Intranet, all internal communications, signage in both Auckland and Wellington corporate offices and an attention grabbing interior makeover.
Plush helped Kensington Swan create and implement a new internal brand to help effect a culture change from within the law firm. Four new values where adopted and incorporated into a 'value wheel' that borrowed elements from the firms high level branding. The value wheel was launched firm wide with poster campaigns, intranet articles and emails to educate and inspire employees to live and breathe the new values. The value wheel appears on the firms Intranet, all internal communications, signage in both Auckland and Wellington corporate offices and an attention grabbing interior makeover.
