CHARTING A BOLD NEW COURSE FOR MAPMAKER WINE IN THE US
Map Maker Wines is a celebration of wanderlust, individuality, and doing things a little differently. Tasked with carving out a distinctive space in the competitive US market, Map Maker required a bold brand strategy, and digital presence—developed from the ground up to connect with a new generation of adventurous wine drinkers.
A full suite of brand visuals and assets was created to shape an eccentric brand personality—merging old-world etchings with striking geometric shapes, bold colour, and a conversational tone of voice. The result is a one-of-a-kind visual identity designed to stand out on shelf and on screen.
A mobile-first, animated website was designed to immerse users in the Map Maker world—featuring playful motion, expressive storytelling, and a touch of irreverence. The content strategy extended to influencer generated content, styled studio photography, and AI-generated visuals—all crafted to help build community, drive traffic, and inspire curiosity.
🔗 mapmakerwine.com
Tetris animation to peak curiosity – Do you like to play?
