The National Hauora Coalition, in partnership with the Ministry of Social Development has designed the Mana Taimahi programme which aims to support people with health or medical conditions to stay in work or return to work. Plush Creative designed posters and a supporting infosheet to be displayed at participating GP Practices in New Zealand. Artwork and language was targeted at primarily Māori and Pasifika patients. We found a Māori whakatauki (proverb) that touched on an holistic approach to health and would appeal to those wanting to move forward with their lives. Māori and Pasifika patterns in a simple colour palette were weaved through the lettering and panels to make the poster more vibrant and engaging.
Roughly translated, Mana Taimahi means to grow your life force through work.
A simple wordmark was designed for the programme as it would need to sit alongside a number of partner logos including the NHC (National Hauora Coalition) and Work and Income New Zealand.