New brand for kids clothing online retailer
This small startup wanted a fun, original look for their brand that would work well online and within social media.
Their range is aimed at parents looking for simple and stylish clothes for boys and girls – something individual with a bit of personality.
Plush Creative used a hand rendered style and quirky font to give the logo it's own unique personality. The circle shape allows it to act as a badge that sits prettily on a series of bright geometric patterned backgrounds. A set of hand rendered graphics was also created to complement the logo and give the website personality.
![](https://cdn.myportfolio.com/616441a82e0f8a602ba280223f73abb1/4e87a78151d2c282a0178714_rw_1200.jpg?h=dd02fb98590384ae21db57a98b20fbaa)
![](https://cdn.myportfolio.com/616441a82e0f8a602ba280223f73abb1/227aa9764c420af502163a0f_rw_3840.jpg?h=2da9919d3f71406e099c6c1f7feec58b)
![](https://cdn.myportfolio.com/616441a82e0f8a602ba280223f73abb1/1eb77e69dff2b0d08cc9d07b_rw_1200.jpg?h=37afa94d5f3274b32715d8fcb69ef21b)
![](https://cdn.myportfolio.com/616441a82e0f8a602ba280223f73abb1/d53562a3910655e8568158f2_rw_1920.jpg?h=dc18743cdff337d15bda11e527d30da1)
![](https://cdn.myportfolio.com/616441a82e0f8a602ba280223f73abb1/d647782b996d1765d1ea2ec0_rw_3840.jpg?h=9e96a303bd25aaf331f1ec7fa18e8aed)
![](https://cdn.myportfolio.com/616441a82e0f8a602ba280223f73abb1/611d61c76cca8365d12e3fa0_rw_1200.jpg?h=1543fd00de12ac47e10eb0ed7c4b7a09)