OTU Classic Range Packaging
From where the river meets the ocean, the ancient Otuwhero River gives our wine it's name. Plush Creative created a new label for OTU's Classic Range to reflect their brands sense of place with lines reflecting the natural elements of the river where it meets the Southern ocean. The textures of this landscape from the icy peaks of the Southern Alps to the wild coastline are part of the imagery associated with the brand. Plush art directed photography to reflect these elements as well as easy, palatable photography that reflects how our consumers like to enjoy their wine – sometimes celebratory, other times a part of the small pleasures in life such as enjoying a glass while preparing a meal.