Capturing warmth, sharing moments
TOI TOI WINES CONTENT CREATION AND WINTER CAMPAIGN
Toi Toi Wines’ Share Your Sense of Occasion winter campaign brought to life the cosy, sociable spirit of the season—celebrating good wine, good food, and good company.
A multi-platform content shoot was developed to support the campaign across digital, retail, and social channels. Photography and video were captured simultaneously, with carefully art-directed scenes featuring flickering outdoor fires, shared platters, styled settings, and natural interactions between friends. The result: a cohesive visual story with a warm, authentic tone.
Content was tailored for paid and organic use in both the New Zealand and Australian markets—building brand affinity while offering long-term versatility across platforms.
This campaign was part of a wider body of work supporting Toi Toi Wines, including strategic marketing, campaign direction, content development, and brand storytelling over a number of years.
Post copy:
Make the most of winter's delights with a glass of Toi Toi wine. Soak in the warmth and glow of an outdoor fire in the company of great friends, food and delicious New Zealand wine. Purchase Toi Toi online in New Zealand at blackmarket.co.nz and in Australia at danmurphys.com.au.
Post copy:
The comfort of good friends gathered on a winter's night, with Toi Toi's velvety reds perfectly complimenting your winter supper. Find our timeless red wines at your local supermarket or online @blackmarketnz
