OVER THE MOON DAIRY – LABEL AND PACKAGING REDESIGN
A bold new label system for Over the Moon’s artisan cheese range has helped boost the brand’s shelf presence, reduced production costs, and guides customers to choose with confidence. The flexible packaging system uses templated shapes, flavour-forward descriptors, and distinct visual cues for dairy type, to deliver a result that performs in both grocery and specialty displays. All while staying true to the artisan roots of the brand.
