Taiohi Whai Oranga rebranding
2015
Following on from the successful investment application, this youth-led leadership programme developed by Manurewa Marae needed to develop their brand. They did not want to lose the mana that already existed, so it was a case of taking the symbolism of the kite and updating it for an urban youth audience while still appealing to the corporate sector who would be helping to fund the programme.
Dynamic and colourful artwork featuring a stylised kite was developed. This incorporated the local maunga (mountain) and coastal site of Manurewa Marae in a dynamic and youthful way.
