ART DIRECTION & MAGAZINE ADVERTISING — TOI TOI RESERVE RANGE
Toi Toi’s Reserve Range reflects the winery’s commitment to kaitiakitanga—caring for the land and future generations—and to capturing the distinct beauty of Aotearoa in every bottle.
Sourcing grapes from New Zealand’s best wine-growing regions, Toi Toi aims to consistently overdeliver on customer expectations. That same care extends to their brand storytelling.
For this campaign, visual storytelling was inspired by New Zealand’s native flora and forest. Iconic foliage—kawakawa, flax, fern, and palm—was sourced and layered to evoke the depth of the forest floor, creating a rich, moody backdrop that allowed the Reserve label to stand proud.
Grounded in sustainability and place, the campaign also reflects Toi Toi’s support of Forest & Bird—part of a wider mission to preserve what makes this land, and its wines, so distinctive.
Native kawakawa leaves, flax flowers and leaves as well as palms where layered to create this Native New Zealand backdrop to showcase the wine.